THE PROJECT
“Where food and storytelling meet creative expertise”
World pasta day has really picked up pace over the last few years, benefitting from increased online exposure, and an ever-growing list of yummy pasta recipes. We’ve decided to celebrate pasta day starting with a live event in London which will be happening in October 2021. We’ll follow this with a series of photoshoots designed to cast traditional pasta recipes in a totally new light; a task in which we’ll be guided by the exceptional expertise of our chefs. We believe that there are still things to discover about pasta and we hope you’ll join us on that exciting journey.
The Project began with a tongue in cheek photographic stroll through the streets of Lecce, one of the most beautiful towns in the Puglia region. We decided that the world needed to hear about this idea, and we soon extended into cities all over the globe.
We believe that some of the beauty of pasta, lies in the many varieties and forms that it can take. The incredible range that spans the length of Italy. From Puglia to Campania. Molise to Abruzzo. From Basilicata, to Lazio, To Marche, To Emilia Romagna.
Our chef’s involvement didn’t stop at the recipes, as they all threw themselves into the shooting as well.
So here it is, our #worldpastadaylondon, for all the foodies and pasta lovers across the capital and beyond.
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Happy World Pasta Day!
And tomorrow is finally World Pasta Day. We are excited to see you at our shop to try the best pasta dishes cooked for you by our chef Monica. One free dish of pasta if you spend £5 for a drink! Also, bring your special pasta recipe in word file with a pic of the dish (preferably) and get the chance to win 5 kg of Pasta Afeltra. And that's not all: the best recipe will be published in the exclusive The Pasta Magazine! Looking forward to seeing you, from 11am to 3pm!